Recas, a growth company with roots in Trollhättan, has long been synonymous with expansion and success. Now, they have won the DI Gasell award in the region for the second year in a row – accolades that testify to their journey. In connection with this, it is time to redefine what growth really means.
It’s time to upgrade the concept of growth
– In the future, it will be more important to enable growth than to own it ourselves. The world around us affects our shared opportunities, and we all need to work hard to ensure that production and design remain in Sweden by leading and maintaining competitiveness,” says Micael Lawson, CEO of Recas.
Since its inception, Recas has focused on creating traditional growth in terms of increased turnover and workforce. But in a fast-moving and ever-changing world, growth has become a broader concept – in today’s business climate, the old growth models are no longer enough. Success now depends on rapid adaptation. This requires strong entrepreneurship and the ability to remain flexible. By encouraging entrepreneurship and innovation, companies can better face new challenges and seize unexpected opportunities.
– Today, growth is no longer just about numbers. It’s about growing as individuals and, above all, helping our customers grow. The right person in the right place with the right conditions can create wonders – but the opposite is also true,” says Micael.
Recas has proven its ability to drive growth through its double wins of the DI Gasell award in Västra Götaland, a recognition of exceptional business development. Building on this solid experience, the company has now chosen to package its insights and success strategies to help other companies embark on the same positive journey. With the “Profitable Growth” concept, Recas redefines what growth means, also incorporating ideas like inspiration and joy at work.
– It’s important to have fun along the way. When it’s enjoyable to go to work, the growth process becomes so much better,” says Micael Lawson.
To support growth in Sweden, Recas is offering an attractive growth package: with Sweden’s largest scalable industrial facilities at the Stallbacka industrial area, engineering expertise, and immediate employment opportunities, Recas provides a comprehensive solution for companies looking to grow the right way.
– We have identified what owners, boards, and management need to move forward in a profitable and sustainable way,” says Micael.
Flexible and scalable production for the challenges of the future
Recas offers a flexible production environment where volume and products are tailored to the customer’s needs. With the right level of automation and IT support systems, both efficiency and profitability are ensured. In addition, they provide testing in their own test lab – both digital and physical – with a focus on rapid development cycles.
The customer references are impressive and demonstrate how Recas has helped companies like Nibe and Nimo accelerate their journey toward more efficient and modern business models.
By offering scalability, redundancy, and the right technical solutions, Recas continues to be a key player for companies striving for profitable growth in a changing market.
“We are convinced that we can help increase Sweden’s GDP by up to 30% by offering our ‘Profitable Growth’ concept to small and medium-sized businesses across the country. By providing strategic support for owners and boards, we can help these companies realize their full growth potential and, in turn, strengthen Sweden’s entire economy,” concludes Micael.
For more information:
Micael Lawson, CEO Recas
+46 (0)702 099 910